Leadership
Deep Blue Commerce is guided by a leadership team with over 75 years of combined experience in digital commerce, eCommerce strategy, and retail innovation. Our founders have worked with brands at every stage—from ambitious startups to Fortune 500 companies—developing go-to-market strategies and driving execution that delivers real results.
Mike Hornigold
Partner
With over 20 years at Coca-Cola and one of the first eCommerce titled employees, Mike brings unmatched expertise in eCommerce and digital marketing, managing both start-ups and global brands.
Ryan Bernal
Partner
A builder at heart with 20+ years of eCommerce experience, Ryan has done it all from leading a DTC and 3PL startup to helping build New Balance’s eCommerce division.
Aaron Baxter
Design & Marketing Manager
With over 25 years in web design and digital marketing, Aaron brings unmatched expertise in elevating companies’ online presence through strategic design and measurable marketing results.